B2B Marketing

If you are working in the B2B sector, you know online B2B marketing is very different from B2C Marketing. If you were not aware, but have tried, chances are your ROI has not been as expected.
B2B Sales are usually a long process and the channels and goals are different than B2C.

It’s important that you are aware of the Lead Generation channels that are best for B2B Marketing.

Very few B2B Marketing Campaigns has a goal of directly receiving Purchase Orders. The usual Lead is a contact. A contact you then can nurture and in time turn to customer. That is why Lead Nurturing is so important in B2B Marketing.

A good B2B Marketing execution plan should include:

• Inputs from the Sales Department
• Budget with Goals and ROI
• Plan for Lead Nurturing
• Lead Nurturing Content

New B2B Leads can come from many channels such as:

• Trade Shows
• Website
• LinkedIn
• Paid Online Marketing
• Personal Networking
• Social Media

Leads from Existing Contact Database

• Newsletters
• Webinars
• Meetings