Most travel businesses celebrate growth. More bookings, more departures, more destinations. It feels like progress. Until growth starts to damage the very thing that made the business successful in the first place: quality and control. Around ten years ago, during the July–August high season, we reached that point. It was the year we transitioned from...

When I first arrived in Southeast Asia more than twenty years ago, I did not plan to build and scale a regional travel company. Like many professional journeys, mine evolved through exposure, opportunity, and a growing fascination with how businesses operate across cultures and markets. Asia shaped not only my career, but my approach to...