Peter Stenberg
BUSINESS CONSULTANT

Travel & Hospitality
Consulting in Asia

Travel and hospitality professional with more than 20 years of experience working across the global travel industry and over two decades living and working in Asia.

The Services

STRENGHTEN YOUR PRODUCT

Product & Destination Development

Project-based support focused on designing, restructuring, and optimising travel products for stronger commercial performance.
ON-THE-GROUND REPRESENTATION

Regional Product Manager

Acting as an extended team member to manage products, suppliers, and destination performance.
STRATEGIC INDUSTRY ADVISORY

Strategic Advisory for Investors & Institutions

Independent strategic insight for investors evaluating travel and hospitality opportunities in Asia.
AI for Travel Industry

AI Strategy & Implementation

AI advisory and implementation for travel agencies and hospitality groups seeking cost reduction, efficiency, and margin improvement.
HOTEL & RESORTS

Hotel Revenue Growth & Upselling Advisory

Helping hotels increase revenue and enhance guest experience through structured upselling of tours, transfers, and local experiences.
CAPABILITY BUILDING

Speaking, Training, & Industry Education

Delivering practical, industry-led talks and training for travel agencies, hospitality businesses, and educational institutions.
LOCAL SETUP & EXPANSION

Business Setup & Market Entry

Practical support for establishing business structures, local partners, and operational foundations.
LATEST

Business Insights

Two Decades of Building and Scaling Travel Businesses in Asia
Two Decades of Building and Scaling Travel Businesses in Asia
Two decades of operating travel businesses in Southeast Asia have shaped how I approach products, suppliers, distribution and sustainable growth.
How Hotels Can Grow Revenue After the Booking
How Hotels Can Grow Revenue After the Booking
The room booking starts the guest relationship. Relevant offers and trusted local experiences can increase revenue while making the stay easier.
What Businesses Get Wrong About Expanding Into Malaysia
What Businesses Get Wrong About Expanding Into Malaysia
Lessons from an Airwallex panel discussion on Malaysia market entry, regional differences and the work that begins after company registration.
Why Great Destinations Struggle to Build Successful Tourism
Why Great Destinations Struggle to Build Successful Tourism
Beautiful scenery attracts attention. Successful tourism also needs accessible, bookable experiences and suppliers ready to deliver them consistently.
The Real Competitive Advantage in Travel
The Real Competitive Advantage in Travel
Websites and campaigns are easy to copy. Deep destination knowledge, trusted suppliers and dependable execution take much longer to build.
How Travel Agencies Can Protect Margin in Competitive Markets
How Travel Agencies Can Protect Margin in Competitive Markets
Discounting may win a booking, but lasting margin depends on the product and its delivery. Focus on suppliers, operating efficiency and customer trust.

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