Lessons from an Airwallex panel discussion on Malaysia market entry, regional differences and the work that begins after company registration.
Beautiful scenery attracts attention. Successful tourism also needs accessible, bookable experiences and suppliers ready to deliver them consistently.
Awareness alone does not create bookings. Destination development needs clear products, dependable delivery and a commercial role for local DMCs.
Selling Southeast Asia well requires distinctive products and reliable delivery. A practical approach to suppliers, local oversight and sustainable growth.